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Video and the web: 16 statistics every business needs to know in 2013

Advances in technology are not just changing the way we access the internet but also how we are choosing to use it.  We all know that mobile devices (smart phones and tablets) have massively increased the amount of time we spend online, but improved infrastructure has led to a change in the content we seek.  Video content is now more accessible than ever and  accounts for more than half of all internet traffic.   Increasingly marketers are utilizing the power of video to increase visibility, sales and leads.  Here are just a few of the reasons why;

        1.  Online video will account for 69% of consumer internet traffic by 2017                (Cisco)

That is up from 57% in 2012, people want to view video rather than read blocks of text and that demand is set to continue.

        2.  700 youtube videos are shared on twitter each minute (Zurb.com)

Social media loves video and it is no surprise that both twitter (vine) and Instagram (video on instagram) have both launched video services this year.

        3.  77% of global consumers watch online video of some kind (Accenture)

If your customers are online then a safe bet to assume that they will be watching video at some stage.

        4.  52% of marketing professionals cite video as the type of content with                the best ROI (Invodo)

Video is no longer an expensive option and it keeps on working for you 24 hours a day.

        5.  On average, 30 million people watch online videos in one month in                  the UK alone (Econsultancy)

Watching video online is increasingly becoming a regular part of peoples lives.

        6.  65% average increase in conversions for a site with videos, with the                 average time on site increasing by up to two minutes (Wyzowl)

The more you engage with customers the more likely they are to buy, and video is simply more engaging.

        7.  92% of mobile video viewers share videos with others (Invodo)

What %age of people do you think share your printed marketing material?

        8.  Videos are shared 1200% more times than links & text combined.                      (Simplymeasured)

Prove this statistic wrong and share this article!

        9.  The WORD video in the subject line of emails increases click through                rates by 7-13% (Experian)

I was staggered when I read this statistic, the word alone has the power ti increase engagement.

       10.  emails with video receive 5.6% higher open rates on average and                     96.4% click through rates than emails without video. (GetResponse)

This will change over time as video in emails become more commonplace, but while it is still relatively rare, now is the time to get the edge.

       11.  Professionally produced video optimized for ecommerce outperforms              user generated video by 30% (comscore)

The key here is optimizing your video, see message in a bottle for tips on optimizing your video.

       12.  96% of online shoppers watch online video (comscore)

People want to see and hear about what they are buying, video is the virtual shop assistant in the virtual High Street.  Without video online stores are really online catalogues!

       13.  youtube accounts for 28% of all google searches (comscore)

As if being the worlds second biggest search engine wasn’t enough!

       14.  Retail videos on a website can increase conversion by 30%                                 (Econsultancy)

Video makes products seem more real, it gives them greater context and a sense of dimension, shoppers are more confident about what they are buying.

       15.  4 in 10 shoppers visited a store online or in person as a direct result of               watching a video (ReelSEO)

Video is memorable and builds trust in you and your products or services.

        16.   75% of executives questioned watch business related videos every                    week (Forbes)

I threw this in just in case anyone thought that video was just for entertainment or B2C businesses.

Can you afford not to use video for your business?

Nova Pictures  specialize in planning and producing online video for businesses just like yours.  Contact us now for a free consultation.

Oh, I nearly forgot the video, if you are interested, this is me!

Presenting On Camera: Piece To Camera Vs. Interview Style

In a series of video blog entries, Nova Pictures UK CEO Mark Sidney, will be addressing common issues related to presenting on camera, as part of a company’s digital marketing strategy.

There are two main styles of presenting on camera: interview style and piece to camera. The first one follows a more formal documentary-style format, creating a sense for the viewer of being part of a wider audience, listening in and hearing important information.  Alternatively, a piece to camera acquires a more informal tone and communicates a sense of authenticity and closeness with the viewer, as if you are talking directly to them through the lens.

In part 4 of Presenting On Camera, Mark Sidney explains how both techniques serve the purpose of engaging with your audience while evaluating their strengths and limitations.

Presenting On Camera: To Script Or Not To Script

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In a series of video blog entries, Nova Pictures UK CEO Mark Sidney, will be addressing common issues related to presenting on camera, as part of a company’s digital marketing strategy.

When presenting on camera the most important thing is delivering your message in a direct, engaging and dynamic manner. There are different techniques for doing so: whether you attempt to wing it, use a script as a reference point or read it from a teleprompter, always remember to chose the method that makes you feel more comfortable and confident in what you are saying.

Examining three different approaches to presenting on camera, Mark Sidney offers an overview of the advantages and disadvantages of each technique, stressing the importance of knowing your subject thoroughly and enjoying the process.

Presenting On Camera- Maintaining Effective Eye Contact

In a series of video blog entries, Nova Pictures UK CEO Mark Sidney, will be addressing common issues related to presenting on camera, as part of a company’s digital marketing strategy.

When presenting on camera it is important to make a good visual impression. Making eye contact with your viewers will allow you to communicate your message powerfully and engage with your audience as if they are meeting you in person.

Drawing from Neurolinguistic theories, in Part 2 of Presenting On Camera, Mark Sidney explores how using your eyes effectively can bring authenticity to your presentation,  elevating your image as an expert professional.

Presenting on Camera- How To Combat Your Videophobia

In a series of video blog entries, Nova Pictures UK CEO Mark Sidney, will be addressing common issues related to presenting on camera, as part of a company’s digital marketing strategy.

The increasing effectiveness and importance of online video makes it a necessary component of any successful marketing development plan. However communicating your message effectively and engaging with your audience can be quite challenging- especially when you are not comfortable appearing in front of a camera.

In part 1 of Presenting On Camera, Mark Sidney explains why people tend to develop camera shyness and how this can be faced.

Most people find it strange or uncomfortable to hear and see themselves on video. This is because our brains have not been programmed to identify with the way we look as we are used to seeing a mirrored image of ourselves. In order to become comfortable with one’s image it is important to practice and familiarise yourself in front of a camera.

Rather than worrying about how you sound or look, focus on your message. Online video offers you the chance to share your story, your knowledge and your expertise with others. Instead of perceiving it as a daunting marketing technique, see it as an opportunity to engage with your audience and build on your relationship with them.

Finally, take a deep breath and think of what you want to share and try it yourself! After a couple of attempts you will be able to communicate your message with confidence and genuine enthusiasm.

7 reasons NOT to invest in online video for your business

As this infographic by Designbysoap demonstrates video is increasingly becoming a powerful marketing tool.  Of course advertising on TV and cinema has been used by larger companies for many, many years and they have been quick to exploit the opportunities of online video.  However, with reducing costs and increased accessibility, online video is an option for businesses of all sizes and budgets.

Yet company websites still operate without video or links to a youtube channel. So why aren’t more businesses using video?

1. Price

Video is still perceived as an expensive option, however increasingly this is no longer the case.  Video production companies are increasingly offering a range of pricing options to suit most budgets, without compromising on quality, see link for Nova Pictures ViewYou packages.  An online video can be hosted on your website and youtube, easily shared on social media and targeted through an email campaign for less than the cost of an advert in a glossy magazine.

Of course there is also the option of doing it yourself, editing software is readily available and the cost of equipment continues to fall. This is true for most marketing, we could all do our own printing, website design, copywriting, photography etc. but this is time consuming and quality invariably suffers.  See previous blog for advice if you are considering this option.

2. Time

Video can be very time consuming, particularly if doing it yourself.  Even when using a video production company time is required for planning the brief, story development and of course filming and post-production review.  If given a clear brief however, your production company should be able to minimise your time commitment at each stage.  Nova Pictures filming days offer the opportunity for professional, branded bespoke video planned, produced and delivered within weeks requiring no more than two hours of your time.

3. We have always got by without it

The same was no doubt true of  computers, websites, emails and social media but times have changed.  In a challenging economic environment all businesses need to stand out and differentiate themselves from the competition.  Einstein defined insanity as doing the same thing and expecting different results.  Online video offers the opportunity reach more new customers and to communicate more effectively with existing customers.  As the infographic at the beginning of this post shows, your customers are watching video, do you want them to watch your competitors?

4. Tried it, it didn’t work

There are a myriad of reasons why a video, as with any other marketing tool, might not work everytime.  The evidence is clear that video can work, so the question should be why did it not work and what can we do differently next time?  It may be due to planning, see 5 steps – Preparing for your Video Production Consultation, quality, content or distribution to name but a few.  You would not rule out networking based on attending on e networking event, scrap your website because it didn’t show on page 1 of a search etc.

Be clear on what you want it to do and have realistic goals and expectations.

5. Not part of our marketing strategy

In a recent survey by matter communications 95% of marketers believe visual content is very important for online marketing, Since online video is the ultimate embodiment of visual content, the question has to be why is it not part of your strategy?  If your marketing agency or department are not talking to you about video, ask them why.

6. We get our business through ‘word of mouth’  recommendations

Great! If your current clients are happy to give you recommendations, ask them if they would be willing to do a video recommendation and get the word to more people online.  Social media is the online epitomy of word of mouth and video is increasingly shared on Facebook, Twitter, Instagram, Pinterest and of course youtube.

7. I would not know where to start

Whenever trying something for the first time there is always going to be an element of trepidation.  Ask people you know who have used video or contact local video production companies and ask their advice, they are generally a friendly lot who genuinely want to help your business grow – your success is their success!

Don’t confuse reasons with excuses, contact Nova Pictures to explore how video can work for your business.

4 Reasons Why Video Games Are The Next Best Thing in Digital Company Training

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Whereas normally video games are associated with our childhood memories of long Sunday afternoons, surprisingly video games have begun acquiring a somewhat greater focus in the digital training route of companies.

More and more employers have started investing in the efficiency of interactive, digital learning and have begun integrating video gaming activities into their training regime.

Using video games as a training method can be used in various ways; from developing your current employees’ skills, to assessing prospective candidates or even as an interactive game for your customers to become familiar with your company’s services. Their success rests on the fact that they provide an interactive, digital space that allows users to explore different situations without any risk.

1. Games provide a digital platform for employees to experience different situations in a safe environment. By simulating conditions that are similar to the ones they may encounter in real life, they can work on their ability to respond efficiently to different work-related scenarios.

2. In comparison to watching another ‘narrated’ PowerPoint presentation, video games ensure a more engaging learning process. Think in terms of active learning instead of passive instruction. Video games allow employees to immerse themselves into the activity while enjoying the overall experience. Do not underestimate the factors of novelty and fun, as those can enhance any training course and achieve a greater learning effect.

3. Research has shown that video gaming can help employees become more focused and productive as it allows them to relieve stress, while raising their levels of participation and energy. Don’t think of video games as a game activity; focus on how you can implement learning resources and company material in order to enhance their involvement with company issues and real-life projects.

4. Video games revolve around the idea of reaching the next level. Equally, in a professional environment, employees strive to acquire more skills and boost their career. A training video game can include as many levels as you want, address different learning outcomes and offer your employees the chance to evolve and master their negotiation, time management and decision making skills.

It is important to remember that video games are a tool for learning and cannot substitute your main training program. Nevertheless, it is an engaging method to ensure that professional training is more interesting and that it offers a chance to alleviate stress, offer exposure to and experience of different situations and a way of transforming the usually mundane training experience into a more stimulating one.

We work with all our clients to develop innovative and interesting ways of delivering their story. Contact us at info@novapictures.co.uk or for more information visit novapictures.co.uk 

6 Steps for Creating Effective Training Videos

Training Videos 2

Whether you’re hiring a media production company or producing a training video on your own, it is important to follow some basic steps, which will help you produce an effective, easy-to-follow and useful video.

1.    Start with a clear objective for your video.

Before you share your knowledge and advice on how to complete certain tasks, you need to introduce yourself, your role within the company and the objectives of your video.

Who are you addressing and what are you aiming to achieve? Is it a crash-course, a follow 5-easy-steps guide or a series of online workshops where your audience can find out more about how to use your latest products and services?

Whatever your purpose, make sure you explicitly explain what you will be demonstrating and how. A structured video that flows easily from one section to another, will hold your viewers’ attention and facilitate their learning.

2.    Structure your video

Make sure your video has a clear concept and a coherent presentation style. Develop a detailed ‘lesson plan’ and decide what areas you will be covering. Whether you decide to hire a professional actor or use one of your employees, make sure that the tone of their delivery remains constant throughout the video. Instead of producing an all-inclusive video that fails to go into detail, it might be better to break down your syllabus and produce several shorter videos.

3.    Keep it short and simple

Very few will watch a 50-minute video no matter how well produced or interesting it is. Do not attempt to cram too much information in a single video or try covering all sections in explicit detail, as that will decrease your video’s effectiveness.

Research has shown that adult attention spans vary between as little as 8 seconds and as much as 20 minutes. Hence you need to make sure that your training video will acquire the right length either as an individual short training video or a segment of a larger series.

When producing a training video it is only natural to assume that your viewers acquire a basic understanding of what you will be demonstrating. Try to establish the level of your audience without assuming they know more than they actually do or without producing a very elementary basic video that is repetitive.

4. Use a Script

Using a script or some bullet points, will help you maintain a paced delivery without sounding as if you are reading a script from a teleprompter or have memorised a bunch of information. Presenting yourself in a confident and comfortable way will enhance your image as an informed professional who is sharing his expertise.

Establish the tone and style of your video; whether you’re aiming to come across as a serious expert or a friendly instructor, you need to maintain the same style throughout the video. Always make sure your video coincides with the image of your company and its brand identity.

A good training video is one that acquires an informative, professional but also conversational tone. Through your video you are aiming to help and offer instructions, hence you need to seem knowledgeable, but most importantly accessible so people will feel comfortable watching you.

5. Be positive

A training video should be understood as a tool for learning, not an opportunity to address common mistakes your employers make. Try to break down your video on how they can anticipate problems and come up with solutions, instead of going through the “most common” issues with the latest company product.

6.  Educate & Entertain

Keep your videos focused and easy to watch. Including info graphics and quizzes or tests, will transform ‘another obligatory training video’ to a more enjoyable learning experience. Will it be a do-it-yourself activity or will it involve teamwork? Without diminishing your video’s instructive tone, think of ways to engage your audience and make it more stimulating  for them. Try incorporating social media channels, encouraging your users to share their experiences and questions- this way they will get more involved with the learning process and build on their team working skills too!

If you decide to produce your training video on your own, it is essential that you use a good video camera that will offer you clear, high-resolution footage, a tripod to avoid shaky shots and an external microphone. Using the camera’s built-in microphone could result in poor audio and that will diminish the quality of your video.

On the other hand, contracting a video production company may raise your budget, but will also ensure that your videos are of top quality. All that’s left then is for you to share your knowledge and help your customers enjoy the most of your services and products.

We work with all our clients to develop innovative and interesting ways of delivering their story.  Contact us at info@novapictures.co.uk or for more information visit novapictures.co.uk 

 

3 Steps to Creating A Compelling Marketing Video

Although both serve the same purpose in introducing and promoting your products or service, a marketing video is fundamentally different from a promotional video, as it succeeds in humanizing your company and establishing a more personal relationship between you and your clients.

The focus is more on who you are, how you work and what your values are. Its purpose is for the viewer to get to know and trust you.

Producing a video involves time, money and skill – so your customers will know you’ve put in the effort and resources to produce something that is unique and personally addressed to them.

1) Tell Your Story

A good story consists of an attention-grabbing beginning, middle and end. Start from the beginning by introducing yourself and your company, the nature of your business, key services and your company’s mission- always end with what you can do for your clients, urging them to visit your website or get in touch for more information.

Is it a family business? Share a funny anecdote about how your relatives came up with the business idea that has now flourished into your successful company. Providing a brief background can also reinforce your business’ route to success and inspire prospective clients to use your expertise.

A marketing video offers you the opportunity to highlight your company’s services, introduce your staff and communicate your mission. Don’t be afraid to use humour, as long as it supports and matches your brand identity.

Dollar Shave Club’s video perfectly combines humour, engaging visuals and a conversational face-to-face tone. Not all start-up company videos involve their founder offering a rather humorous virtual tour around the premise of their company’s warehouse. Dollar Shave Club’s success also rests on the fact that the company communicates the idea of not taking themselves too seriously and opting for a more friendly and accessible service.

2) Keep Your Audience In Mind

Try to remember that your video is designed and produced to accommodate the interests and needs of your customers. Instead of producing a generic video highlighting this year’s revenues and excellent customer services, aim to establish a personal connection with your audience by anticipating what they would like to find out from watching your video.

Dove’s Real Beauty video did a great job at identifying and exploring its audience’s concerns over their personal appearance. By addressing a ‘shared’ issue across Dove consumers, the video achieved an all-inclusive, bonding effect. Its nature and concept, moves beyond the fundamental rules of digital marketing, resulting in its immense success and share-ability across different social networking platforms.

3. Brand Your Video

A successful marketing video must complement and support your main digital marketing strategy. Using your logos and key brand messages will familiarise your customers with your identity, making your brand identifiable and memorable.

Other ideas involve using your company logo’s colour scheme, placing a watermark throughout the video, using the same typeface when showing textual information and situating your video at your company’s central offices.

Intel’s video serves as a good example of a vibrant company video that combines humour, engaging audio and many visual cues linking back to the company’s logo.

We work with all our clients to develop innovative and interesting ways of delivering their story.  Contact us at info@novapictures.co.uk or for more information visit novapictures.co.uk 

6 Seconds To Tell Your Story, 6 ways to use Vine

1 Vine logo

In 2006 Twitter introduced a new fast, efficient and ‘abbreviated’ way of communication-using hashtags and up to 140 characters only. Based on the ability to share content in an engaging and fast pace, twitter has transformed the nature of online marketing, drawing the focus on how we can deliver a minimum amount of information in an interesting and to-the-point manner.

All great organisations know that complacency is fatal. Twitter already planning for the future, recognised that increasingly video rather than text will dominate our online lives. In a courageous move, in January 2013, Twitter introduced the world to Vine. The challenge for Twitter was to maintain their brand identity-consequently Vine video is limited to 6 seconds which is, Twitter have calculated to be, the equivalent time it takes to read 140 characters.

According to Dom Hofmann, Vine co-founder: “Posts on Vine are about abbreviation – the shortened form of something larger. They’re little windows into the people, settings, ideas and objects that make up your life. They’re quirky, and we think that’s part of what makes them so special.”

Vine allows users to upload 6-second looping videos. In a digital era where attention spans are allegedly decreasing, Vine’s challenge dares you to tell your story in only 6 seconds. Can You?

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1.Build Your Company’s Profile Social media offers companies the chance to present their brand and services in a more humane and approachable fashion. A 6-second tour of your company office, a couple of employers waving or a ‘quirky’

stop-motion video involving your key products, will promote your company’s brand narrative in an imaginative and smart way.

2.Visual Reinforcement Due to their short length, vine videos work on a loop allowing viewers to watch the full movie again in case they’ve missed something. Repetition serves as reinforcement, as viewers will become more and more familiar with your company’s logo and products.

Use vine’s services to attract more customers and increase social media participation through sharing vine videos that require viewers to locate your company’s logo or another visual detail, then asking them to send their observations and getting a discount or a limited prize as a reward.

3.Share Your Activities Instead of tweeting and sharing photos from your next conference or corporate event, why not share a video that will immediately place your viewers within the atmosphere of the event you’re visiting. Offer them a glimpse of how good this year’s conference was, how many people were there, the freebies given away and several shots from the event to create the impression they were there too.

4.Involve your customers Take advantage of the power of user-generated content and offer your clients the chance to share their testimonials and become involved with your company’s social media campaigns. Ask your clients to film themselves using one of your latest products or share their reviews in a vine video. Using Twitter, Storify or by creating a Facebook page linked to your company’s official page, you can share those videos as customer testimonials of your company’s top quality services.

5.Introduce New Products Build up enthusiasm and anticipation when releasing new products. A vine video will offer them a first glimpse and start an online conversation until the official introduction of the new product.

6.Enjoy! Vine is free, easy to use and demands no video editing skills. Simply use your smartphone or tablet to capture 6 seconds of something that represents your company and that will make people share and comment on it. Think big in terms of impact and engagement, but always remember less is more- so make sure you find the most powerful way to tell your story in only 6 seconds.